At first glance, Pinterest seems like just a collection of girly girl dream boards of stuff women want to buy or make, or someday do or visit. It’s a collection of “stuff” found and pinned onto their boards from around the web. Somehow, by doing something as simple as pinning something on their board, they actually get some sort of satisfaction from categorizing and organizing all their “stuff.” It’s therapy. It’s fun. And some say it’s crazy, But what is it really?
According to co-founder and CEO, Ben Silbermann, it’s a place that’s “helping people discover things that they didn’t know they wanted.”
But before you start to think that this is all just a battle of the sexes and a stab at what occupies and interests the fairer gender, think again. Marketers – male, female and somewhere in between – are seeing gold in them thar hills and mounds of pin-up boards.
But the real question is whether or not it’s Fool’s Gold or a real Golden Opportunity.
Does Pinterest give your business a chance to learn more about your audience, meet them where they are at, and convince them through this popular social media outlet that you and your business are pin-worthy?
Now here’s the question that we are going to explore: Is Pinterest Marketing something that you can use to turn your business dreams into a reality. Can a collection of “dream-boards” result in something bigger? And how can you jump into the Pinterest Pool and lap your competition?