This tutorial explains how Pinterest can be used as a digital marketing tool. Starting with an introduction to social media marketing, it moves on to explain the basic features of Pinterest, types of Pinterest accounts, and the terminology used in Pinterest. In addition, it describes how you can plan a Pinterest campaign and elaborates how best Pinterest can be applied for the purpose of digital marketing. Audience This tutorial is meant for beginners who are keen to market their business on the Internet. New business owners can find a basic idea of how to market their business on Pinterest. Advanced users can find new tips and motivation for marketing their business. For all other enthusiastic readers, this tutorial is a good learning material. Prerequisites We assume the readers have excellent communication skills, a creative eye for graphics design, typography, or imagery. It is a plus if you are a regular user of social media.
